Thursday, 31 January 2013

Why Google Search Is Not Your Only Source Of Traffic

Changes are afoot in the world of SEO.  Ok, so changes are afoot pretty much every week in the world of SEO (!!) but this time there is something on the horizon that may shake up search in a big way.  I refer of course to the introduction of the Facebook graph search which will enable users to find more of what they are looking for on this social site.  Not only is this very clever but the potential for combining this data with the Bing search engine within Facebook to deliver search results from across the web without users needing to leave the Facebook site is immense.

Consider this – Facebook now has 5 times more traffic than Google in the UK.  Consider also that most people have a Facebook app on their phone and since more people access the internet on their mobile devices as opposed to a PC it stands to reason that they will be logged in to the Facebook app for most of the time – so why leave this to open up a browser page and search?  Facebook collects data that be used to translate into search, this combined with the technology of Bing will deliver a far better and personalised experience than Google.

So what does the future hold?

Competition for Google?  Who knows but one thing that we do know is that getting on board the social bus and ensuring that you drive traffic to your website via social channels as well as optimising for Google search is critical.  Competition in organic search is only ever going to get higher as more and more businesses realise the potential of selling to an online audience and the ones that will survive and thrive will be the ones that have built their brand up socially as well as organically.

There are exciting times ahead so watch this space for more insights and updates.
Posted by Frances Berry