Changes are afoot in the world of SEO. Ok, so changes are afoot pretty much every week
in the world of SEO (!!) but this time there is something on the horizon that
may shake up search in a big way. I
refer of course to the introduction of the Facebook graph search which will
enable users to find more of what they are looking for on this social
site. Not only is this very clever but
the potential for combining this data with the Bing search engine within Facebook
to deliver search results from across the web without users needing to leave
the Facebook site is immense.
Consider this – Facebook now has 5 times more traffic than
Google in the UK. Consider also that
most people have a Facebook app on their phone and since more people access the
internet on their mobile devices as opposed to a PC it stands to reason that
they will be logged in to the Facebook app for most of the time – so why leave
this to open up a browser page and search?
Facebook collects data that be used to translate into search, this
combined with the technology of Bing will deliver a far better and personalised
experience than Google.
So what does the future hold?
Competition for Google?
Who knows but one thing that we do know is that getting on board the
social bus and ensuring that you drive traffic to your website via social channels as well as optimising for Google search is critical. Competition in organic search is only ever
going to get higher as more and more businesses realise the potential of
selling to an online audience and the ones that will survive and thrive will be
the ones that have built their brand up socially as well as organically.
There are exciting times ahead so watch this space for more
insights and updates.
Posted by Frances Berry
